Engagement

A look behind the scenes: Our heartfelt project in the Brazilian Cerrado

Author

Yvonne Lichtsteiner

Reading time

3min

Published

27.01.2025

Blick hinter die Kulissen: Unser Herzensprojekt im brasilianischen Cerrado

A biome that deserves more attention  

The Cerrado is often overlooked when it comes to saving Brazil's forests. While the Amazon rainforest receives global attention, the Cerrado receives little media attention. This biome is equally important to the global ecosystem.  

The Cerrado :  
  • Home to 5% of all animal and plant species worldwide .
  • Contains over 12,000 different species , many of which are found only here.
  • 50% of it has already been destroyed by agriculture and deforestation .  
Our goal is not only to reforest the Cerrado , but also to raise awareness that there is more than just the Amazon that needs protection and help.

The goal: 150,000 trees by the end of 2025  

By the end of 2025, we and our partner aim to plant 150,000 native trees – including the tamboril tree , a particularly important tree species for this biome. Thanks to the support of our community, the NIKIN donation will enable us to plant 80,000 of these 150,000 trees . This project is one of the largest we have supported to date , and we are proud to be actively contributing to preserving this unique habitat.  

Hydrogel: A solution for better survival chances  

A question we are often asked is: “How do you ensure that the planted seedlings survive?” In this project, we use an innovative method to increase the survival chances of the planted seedlings: hydrogel .  
  • The hydrogel is a powder that is added to the water.
  • It hydrates and is introduced into the soil next to the roots of the seedlings.
  • It gradually releases the stored water so that the seedlings are supplied with moisture even during dry periods.
  • With every rain, the hydrogel rehydrates, thus continuing to supply the plants.  
This method ensures that the trees have optimal conditions to take root and grow.  

A community project with heart  

This project is not only for NIKIN and our partner Instituto Terrenus is of great importance , but also for the local population. Around 50 volunteers have already actively participated in the planting. It's especially wonderful to see how enthusiastically children help and discover their connection to nature.  
For local families, it's important to pass these values ​​on to the next generation. They understand how important it is to protect nature and ensure a sustainable future. The children's joy and commitment demonstrate that we're not just planting trees here, but also fostering awareness and a sense of responsibility.  

A project with vision  

This tree-planting project in the Cerrado is just the beginning . The vision goes far beyond that: With every tree planted, we contribute to restoring nature, empowering the local population, and raising awareness of the Cerrado 's global importance. In our documentary film about this project , we showcase the impressive stories and moments from the region. We want to not only draw attention to the urgency of the project, but also make visible the hope and change that has already begun here.  

Together for the Cerrado – #treebytree  

With our support and the help of local people, we plant trees, strengthen nature, and create a livable future – tree by tree . Be part of our mission: For every NIKIN product you buy, we plant a tree. Together we make the world greener – #treebytree .  

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