Circularity

"Circular Cashback": In this business model, nature is the main beneficiary

Author

Yvonne Lichtsteiner

Reading time

3min

Published

04.11.2024

"Circular Cashback": Bei diesem Geschäftsmodell ist die Natur Hauptprofiteurin

Why do we conduct " Circular Cashback"?

In a world where fast fashion is booming and the environment is suffering from increasing amounts of waste, we at NIKIN want to make a difference. Brands like Shein and Temu demonstrate how clothing is becoming a disposable product: massive production volumes, extreme price pressure, and a lack of transparency lead to immense environmental pollution. Products are often only worn briefly and then end up in landfills or even incinerated. 

We believe that fashion should not only be produced sustainably, but also remain in the cycle for as long as possible. With the " Circular Cashback" program, we now offer the opportunity to return unworn circular NIKIN products so they can be recycled and made into new clothes without any loss of quality. In this way, we contribute to conserving resources and generating less waste.

Every year, millions of short-wear or unworn clothes end up in piles of rubbish.

How does the "Circular Cashback program ?  

The principle is very simple: You can return your used circular NIKIN products and get rewarded! We'll pay you 10 francs for the returned TreeShirt Circular material . But that's not all – care and longevity are also rewarded. For every full year you wear your TreeShirt Circular , you'll receive up to 2 francs additionally, for a total of up to 10 francs over five years. This means we'll pay you up to 20 francs for your TreeShirt. 

For the TreeHoodie Circular, it's up to 35 francs, of which 20 francs are for the material and up to 15 francs for the long-term use. This way, your clothing stays in the cycle, and you benefit twice – you protect the environment and receive attractive cashback, which you can redeem directly on your next purchase. 

The new "Circular Cashback" program rewards twice: nature and our customers.

Together into the future of the circular economy

But the "Circular Cashback" program is just the beginning . In the coming months, we will expand our offering and do even more to make fashion circular. Because we believe that sustainable fashion doesn't end with the purchase of a product. It's about how it's used and what comes afterward. 

For more information about the Circular Cashback program or if you have any questions, you can read all the details here . And by the way: We also plant a tree for every circular product. Together, we're making the world greener and – #treebytree! 

More stories and
topics from our world

Show more