Unbelievable but true: NIKIN, together with its community, has planted a million trees. Since its founding in 2016, the Lenzburg-based company has planted one tree for every product sold. And now, four and a half years later, it can proudly look back on a million trees – tree by tree.
What began as a beer idea has now resulted in a million trees planted. When NIKIN founders Robin Gnehm and Nicholas Hänny met at McArthurs Pub in Lenzburg in 2016, neither of them would have imagined that their idea would make the world so much greener—more precisely, by a million trees.
Proud and grateful NIKIN family
On April 2, 2020, NIKIN celebrated its 500,000th tree . Just a few months later, the number of trees planted doubled. "One million trees—we have to get that planted first. That's so incredible that we can't quite grasp it ourselves," says Nicholas Hänny, co-founder and CEO. "We would like to thank everyone who made this possible: employees, friends, family, and customers. Something like this is only possible with the right people on your side," adds Robin Gnehm, co-founder and CPO.
The importance of planting trees
Why does NIKIN plant trees? Because it's incredibly important for nature! We learn this in elementary school: Trees clean the air. They store carbon dioxide and release the oxygen we need to survive. They also act as drinking water reservoirs. But that's not all: They're also an important element in preventing events like avalanches, floods, landslides, and the like. Trees also increase biodiversity and are the habitat of many animal species. But humans also depend on trees: They create jobs, provide food, and are a popular recreational area.
Tree by tree – the million is just the beginning
NIKIN is very, very proud to have had such an enormous impact on nature in such a short time. However, this is just the beginning. Tree by Tree will continue to contribute to global reforestation in the future. After all, 46% of the world's forests have already been destroyed. Every second, a forest area the size of a football field disappears. However, around 80% of all living things on land depend on forests. And 1.6 billion people earn their living from trees.
Our planting partner One Tree Planted
Since its founding, NIKIN has relied on its reliable partner One Tree Planted . This non-profit organization plants trees on behalf of NIKIN as part of major campaigns. One Tree Planted was founded in 2015, shortly before NIKIN. NIKIN regularly exchanges ideas with One Tree Planted, and the founders of both companies have visited each other several times. One Tree Planted planted a total of 4 million trees in 2019.
A product as a memory
We can't adequately express our joy, pride, and gratitude in words, videos, or even a product. But as a commemoration of this great milestone in NIKIN's history, we would like to launch a very special product: We've decided to produce a special edition TreeShopper . This TreeShopper will always remind us and our customers that every tree makes a difference – tree by tree.
