We probably speak for the entire world when we say that 2022 was a challenge for us. Nevertheless, we would like to highlight the beautiful moments of the year today, because there were quite a few. At the beginning of 2022, we started our collaboration with Andri Ragettli . In Andri, we met a great athlete with whom we are also on the same personal level. Our journey continued with the Spring Collection , which was very well received by you out there. This release was followed by the collaboration with Viva Con Agua and the resulting Impact Bracelets. With this campaign, we were able to position ourselves as strong opinion leaders in sustainability and certainly raise awareness of this important topic for one or two people.
Image: Our first ambassador, Andri Ragettli
Second-hand markets and capsule collections
With the second-hand markets, we celebrated one of many premieres in 2022. By organizing the flea markets, NIKIN generated a lot of positive feedback, and through its physical presence, it also brought us a little closer to you, our community. The summer was all about the Summer Collection with our ambassador Andri Ragettli, another release that sold out quickly. A winter sports enthusiast doesn't suit summer clothes? Wrong thought! After what felt like an endless coronavirus-related break, we were finally able to celebrate the festival summer again with our booth at Openair St. Gallen and the Gurten Festival . And of course, we were able to create #goodvibes and positive impact at the TreePlanting events and Clean Up Day . It was good for all of us to finally get out and be among like-minded people again.
Image: More trees for a greener world.
Standing still is not an option
2022 continued to be no less eventful. With the Active Collection, we released activewear for the first time, and thanks to the Natural Dye Collection, we demonstrated that there are ways to dye clothes differently than we've known before. A great campaign with an important message that resonated with our community. In keeping with the aforementioned Active Collection, we also decided to hold the Run For Trees event for the first time this year. We had no idea what to expect – and were pleasantly surprised when over 200 people worldwide registered for the run. Naturally, we took the campaign as an opportunity to run ourselves. It was definitely one of the healthier team events in NIKIN's history. But we certainly didn't get tired. The monthly team brunches provided refreshments!
Image: The NIKIN Active Collection in full action.
Art in the Cafeteria and Happy Birthday
One collaboration that we will certainly remember for a long time is the NIKIN x Lavater Art Collection. Our clothes became the canvas of the artist Fabian Lavater – and not only that! Our cafeteria wall also shines in new colors. Fabian came to Lenzburg especially for this with his brushes and paints and conjured up one of his works of art on the wall. This hit was closely followed by another milestone: just in time for the rainiest time of the year, we introduced our TreeUmbrella , the first NIKIN umbrella, to our range. Autumn arrived and with it another reason to celebrate: NIKIN turned six this October! Tree by tree we want to continue in the same spirit. We definitely want to plant even more trees and grow as a consistently sustainable company.
Image: Happy Birthday NIKIN!
Closer to the community
One of the team's highlights in 2022 was "Green Friday" – an intensive weekend that we held for the fifth time in a row . This time, we took a stand against the consumerist frenzy of the "Black Friday" movement with the slogan "Geiz ist nicht geil" (Stinginess is not cool) . Our pop-up store in Aarau was also a huge success – not just for us, but also for the community. We clearly noticed that you appreciate trying out the products on site and meeting some of our team members in person. Even though we made fun of you with the April Fool's Day prank back in the spring. Luckily, most people didn't believe the story about TreePaper, our reusable toilet paper, in the end. It was still fun nonetheless.
Image: The pop-up store in Aarau is open until mid-January.
Over 4,000 new co-owners
The crowning moment of the year was crowdfunding. Naturally, we had high hopes for this idea, but the fact that it took off so quickly surprised even us. A few days ago, we hit the 5 million mark with approximately 4,200 new co-owners , thus achieving our ambitious goal. This makes us one of the most successful crowdfunding campaigns in Switzerland. Thanks to tireless team spirit and the successful crowdfunding, we're moving into the next round with renewed strength—after all, we still have a lot planned.
Image: Together, #treebytree
The best for last
Last but not least, thanks go to you! As a community, you have helped shape NIKIN for over six years. Together, we've grown, laughed (the TreePaper, sorry not sorry), and even survived the darker days. We'd like to take this opportunity to thank you from the bottom of our hearts for your support . Without you, we wouldn't be where we are today, and we want to emphasize that in bold.
That's it from us for 2022 – we're looking forward to an amazing, challenging, exciting, fun, and tree-filled 2023 and hope you'll be there too. With that in mind: Merry Everything & Happy Always. See you next year!
Image: See you next year!
