The textile industry faces major challenges in terms of sustainability and fair working conditions. With the Traceable TreeShirt, we're taking a significant step in the right direction. Thanks to an innovative technology developed by the ETH spin-off company Haelixa , we can trace the cotton used for the T-shirt.
Traceability thanks to natural DNA
For several years now, we have been involved in the "Traceable TreeShirt" project with our partners Ecos , Gebana , and Haelixa . The secret lies in a natural agent developed by Haelixa : this agent is sprayed onto the organic cotton and serves as a DNA marker. It leaves an invisible mark that remains on the finished T-shirt. This allows us to trace exactly which farm the cotton came from and how it progressed through the entire supply chain, from the bush to the finished product .
Image: The shirt is also available in your favorite color.
From Fast Fashion to Fair Fashion
The textile industry has long relied on the concept of fast fashion, which has led to enormous ecological and social costs worldwide. With the Traceable TreeShirt, we want to set an example and show that there is another way. The focus is on fair conditions for the farmers in Burkina Faso, where the certified organic cotton for the Traceable Shirt is grown.
An important step towards transparency
Furthermore, with your order, you're setting an example for transparent supply chains. You're demonstrating interest in and engaging with the entire production chain of your Traceable TreeShirt. The Traceable TreeShirt is available in four colors at Gebana and will be delivered in fall 2023.
Image: Be the change you want to see.
Order your Traceable TreeShirt from NIKIN at Gebana now and become part of this special movement for sustainability and transparency. Together we can make a positive contribution and bring about change in the textile industry - #treebytree.
